A complete overhaul of the Institute’s website has already proven successful as a more organized and effective resource. From reorganizing of the site’s pages with a new site design, I also provided search engine optimization (SEO) and a restructured testimonial section with YouTube videos.
5 print ads were launched during Q4 with 2 full-page spreads in the inside spread of The Princeton Magazine, and 1 in the annual Healthy Living special edition. These ads drew traffic to the website and increased awareness of The Institute between NYC and Philadelphia, including Bucks County.
Institute For Spine and Scoliosis YouTube Channel contains over a dozen video testimonials branded with the logo, title screen and condition. These videos serve both the potential patient and for office training.