Some of these tips are reminders of what works, while others will freshen your current brand to bring it up-to-date.
Is your tag line consistent throughout all of your media; website, email signature, business card? If not, now is the time to really tighten up your strategy and come up with an optimized tag-line. Actually, almost all the tips below touch on consistency.
Social Media Profiles
Are your icons shoved into a square or circle, or are they showing their best side for each digital personality? Consider using a consistent yet specific icon for your avatars; Facebook is a square, and Google+ is a circle. How can you make your logo work with these different constraints and also communicate an understanding of your audience?
footer show a copyright year and is it updated? I suggest using a start and end year and use server-side code to show the current year for the last year. This will show that your site is always up-to-date and shows the history of your business; establishing credibility while keeping up with the times.
When was the last time you tweeted to your audience? Hashtag+Connecting=Business. Connecting with your customers, past current and future, is a great way to become part of their lives. Show some love to your industry through regular tweets, diggs, posts, and hashtags.
Posting “free” advice and solid experienced guidance will do two things; win some likes and appreciation, and establish you are the expert. Think about it like this…Posting a recipe of ingredients, and later some of the steps on how to use the ingredients, you are still in need to execute these skills. Your value is your experience and skills, not the knowledge (ingredients) itself.