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What is Information Architecture?

All websites have various page types with different functions; the homepage present specific information differently, an about page might have more text than a photo media page. So, what is Information Architecture? Information architecture (IA) is the structural design of shared information. Just like an architect defines each room’s function, wiring, plumbing, etc – a website’s IA explains…

PDF, EPS, JPG, PNG

File Formats Demystified

So What’s the Difference Between a JPG and a PDF? File Formats Demystified: File formats are just part of digital media’s ‘nature’. Below is a simple list of files types to help you understand the formats that you will most likely encounter (and what they are best used for). file-name.ai Adobe Illustrator; a vector-based graphic made of shapes. Mostly…