Branding Strategies, DIY Marketing Truth
The truths about DIY marketing are hidden behind the importance of branding strategies. Do you know what you need? Here are some branding strategies and tips to help get you started.
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Do you want to fit in… or stand out?
Site companies like Squarespace, although easy to use, are only good if you know how to leverage your brand.
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Do you want to fit in… or stand out?
Surprise, surprise, the DIY Marketing truth is hidden behind a shiny on-boarding wall. Site companies like Squarespace, although easy to use, are only good if you know how to leverage your brand. Most start-ups and entrepreneurs don’t know the role of branding strategies, how to build their brand, or that their brand is as important as their product. And this is not entirely their fault. There’s a big, dirty, marketing lie being spread on the interweb like a suburban myth at a pre-teen’s summer sleep-over; that you can piecemeal your branding through smart purchasing decisions by slapping a $5 logo onto all of your marketing. It’s not true.
Do You Know What You Need?
Most of my accounts start with a common statement from a potential client which goes something like this: “I need a web page.”
After a short conversation, I find out that they need a lot more than just a web page site. They need a logo, some basic stationery, an effective social media strategy, and an attention-grabbing keynote. And probably more. “It’s just that I thought I would just buy a logo and give it to you and you would use that as your base for the website, right?” Um, sorry, no, it does not work that way.
What Is Branding?
Branding is the whole picture. The messaging, the voice, the tagline accessory to the iconic logo. The Happy Meal with the movie tie-in toy. It’s the whole look and feel of your product, your company image, and your ticket into your audience’s hearts, and ultimately, their wallet. This is the importance of branding beyond cheap logos. How you present your business and service influences how it’s perceived. Branding ties it all together.
Branding Strategies, DIY Marketing Truth
Buying just a logo from a cheap stock service is not a single-step one-and-done solution. If you try to do this yourself, you are doing your business and product a huge disservice. There are dozens of decisions that are to be made while building your brand. Here’s just a few questions that will come up. Hiring a professional will ensure your business and product are advocated properly.
Do you know how you will use it?
By itself, will it emote everything you need it to?
When you put together that nifty presentation for your financial backers or your bank, will it look polished, finished, and thought out?
Does your entire presentation of your business represent your values?
Branding Strategies and Tips
Eric Round has designed and created branding for dozens of businesses and industries; from consumer level to corporate internal projects and everything in between.