Frequently Asked Questions

I have been designing logos and branding and building web experiences for over 20 years. In that time, I have gained a deep amount of experience, knowledge, and expertise. This FAQ page will answer many of the frequently asked questions I have been asked.

I’m new to this whole website thing, how does it work?

Never fear, that’s what I’m here for. You can learn about my time-proven process.

How much does a website cost?

The cost of a website will vary depending on various factors, just like the cost of a house may vary.  My website projects generally start in the $4,000 range for basic business sites and range upward depending on your unique needs.

According to a 2016-2017 Gartner Research study, companies are now spending roughly 12% of annual revenue on overall marketing. The study concluded that “larger companies (>$5 billion revenue) spend 13% of revenue on marketing, while smaller companies ($250 million to $500 million revenue) spend roughly 10% of annual revenue.” A 2017 CMO survey published by the American Marketing Association and Duke University pegged the numbers a bit lower, reporting that across all industries businesses spend 11.4% of budget on marketing and only 6.9% of revenue on marketing. Of course, these figures vary wildly when you drill down into each industry. | vtldesign.com

How long does it take to design and build a website?

The time it takes to produce a website depends on the size and complexity of your site and the quality of content that you have ready to go. A basic business site typically takes around 4 weeks from beginning to end.

What is a domain name?

A domain name is your address on the internet. Typically this would be something like YourCompany.com

What is web hosting?

Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data center that runs your website and email.

Do I need my own domain name and web hosting?

Yes, and I can help you get this setup or work with your existing provider. I am not a web hosting company.

Will my website work on mobile devices?

Yes, absolutely it will. All the websites I create work on all devices. Depending on your requirements, I can design and develop your site using responsive design so that the site is optimized for mobile devices.

Do you do ecommerce/Online Store websites?

Yes, I do eCommerce…… from products, to services, to events. Let’s sell stuff!

What is a Content Management System (CMS)?

A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection.

Do you provide training?

Yes, I include training to edit your website content, update pages, add new pages, post to your blog. If you need a full-blown complete editing seminar, I can provide this for your marketing team.

What about maintenece ?

After the site is launched, I provide a Care & Maintenance Plan which can include security and core updates, backup and recover, SEO updates, blogging and content creation and site updates. Simply pick a plan that works for your goals.

Can you help me with Social Media and Email Marketing?

Yes I can. As part of my marketing services, I can offer a social media strategy package, or you can hire me to maintain this as well as email marketing services.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get.

There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key.

Will you write the content for my site?

Yes, I can also provide your content, however, this will need to be created before we start on your new website.

Can you also provide photography?

I am not a professional photographer, yet I work with exceptional award-winning photographers and will set up photo shoots for your project and work with the photographer on the types of images we are looking for.

Can you design my logo?

As a branding specialist since 1997, I provide my clients with the full suite of branding materials, including the initial logo design, with a style guide.

How will I know I'm making the right Investment?

That’s an excellent question, and I’m glad you read that! Your website alone will not be your sole source of success. We’ll need to create marketing, drive traffic to the site, and give your site visitors a reason to stick around. You can read more about how we can gather that information so we know if your website working for you

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  • Goals
  • Passion
  • Budget
  • Audience
  • Team
  • Time
  • Go!

You Have Goals

First I'll need to know… Do you have a goal? This may seem obvious, but if you don’t know where you’re going, then you won't know you’ve arrived when we get you there. What goals do you want your website to achieve?

If you don’t have clear goals, but you’re prepared to hire me to help you define them… let's start here.

You Have Passion

Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when it looks overwhelming or too challenging.

You'll want to be passionate about what you do. This will be the fuel to keep your momentum.

You Have A Budget

If you want to meet your goal, you’ll need to look at this as an investment in your business.

My professional expertise is worth this investment.

You Have An Audience

Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking, and education is the only way to generate new customers online.

If you don’t already have an audience you should be prepared to build one. I can help you there too.

You Have A Team

We are about to build an effective marketing tool, and this will require time and resources. I can provide some guidance to help bolster and reinforce your team. But it will require some people to assist you.

It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way, you’re going to need help.

You Have Time

When we work together, it will require a commitment and some feedback from you during the process. If your goals become no longer a priority, let's regroup.

We want to maintain ​momentum, be inspired by your passion, and reach your goals together.

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