PDF, EPS, JPG, PNG

File Formats Demystified

Pixels, Vector, Raster, and Bitmap… Oh My! So What's the Difference Between JPG, PNG, and PDF?

File Formats Demystified: File formats are just part of digital media’s ‘nature’. Below is a simple list of files types to help you understand the formats that you will most likely encounter (and what they are best used for).


file-name.ai Adobe Illustrator; a vector-based graphic made of shapes. Mostly for print, this is a scalable format which can be used for any professional purpose.

SVG can also be used for mobile apps, websites, and print.

file-name.svg Scalable Vector Graphic; just like an .EPS and .AI, but using HTML-like code, and used for web. The perfect use is for logos that can scale on websites for desktop and mobile.
file-name.pdf Portable Document Format. Adobe created this wonderful file-type to allow us to maintain layout and design across all platforms. We use PDF files to show a finished product. It is never a good idea to edit a PDF.
file-name.jpg Websites, slideshows, presentations, digital Most commonly used for websites and slideshows, where there’s a need to have the background show through. Best for logos and graphics. Not needed for photos.
file-name.png Portable Network Graphic. These were the first graphics files we could use for websites with perfect transparency, including graduated ramping of transparency (think Verizon logo)
file-name.eps Encapsulated PostScript. This was the original vector file format. Still in use today, anyone who can work with a PDF and AI can work with an EPS. Same thing as .AI and .PDF best for embroidery, t-shirts, etc and printing where scale is needed.

 

Why so many files types?

Why can’t we have just 1 file type? Well, it’s simple really; each file type has a specific purpose. Websites use digital screens and don’t need the same high-quality resolution as a large glossy magazine. If you go grocery shopping for just 3 items, you don’t take a cart, most of us just grab those smaller baskets. Same with files, they contain specific things that serve specific purposes.


Any Questions?

Do you have any questions on a specific file format? Do you think this is just all bunk and can’t wait for holodecks and transporters? Tweet: @ericrounds.com

Subscribe to My Newsletter

Free tips & tricks delivered once a week. Possibly. Seriously, there are no risks here.

  • Goals
  • Passion
  • Budget
  • Audience
  • Team
  • Time
  • Go!

You Have Goals

First I'll need to know… Do you have a goal? This may seem obvious, but if you don’t know where you’re going, then you won't know you’ve arrived when we get you there. What goals do you want your website to achieve?

If you don’t have clear goals, but you’re prepared to hire me to help you define them… let's start here.

You Have Passion

Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when it looks overwhelming or too challenging.

You'll want to be passionate about what you do. This will be the fuel to keep your momentum.

You Have A Budget

If you want to meet your goal, you’ll need to look at this as an investment in your business.

My professional expertise is worth this investment.

You Have An Audience

Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking, and education is the only way to generate new customers online.

If you don’t already have an audience you should be prepared to build one. I can help you there too.

You Have A Team

We are about to build an effective marketing tool, and this will require time and resources. I can provide some guidance to help bolster and reinforce your team. But it will require some people to assist you.

It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way, you’re going to need help.

You Have Time

When we work together, it will require a commitment and some feedback from you during the process. If your goals become no longer a priority, let's regroup.

We want to maintain ​momentum, be inspired by your passion, and reach your goals together.

Hello Facebook Visitor…

Are you looking for a new website?