Health and Body Work

Diane Kuschel is a certified Rolfing practitioner with years of loyal clientele, and with her new website, her business has grown to accommodate new clients. Pandemic be damned!

Website, Business Listing, Custom Scheduling…

“Eric is the best! He always communicated clearly and explained details patiently. He spent the time understanding my business so he could design a website that presented my business accurately. I’m so happy I chose Eric to design my website.” — Diane Kuschel, NJ Rolfing

When someone says "Rolfing", several connotations come to mind. Diane not only needed to dispel this with a website, she also needed to be found online, in local maps, and needed a smart scheduling solution.

The Goal

Launch a new brand, website, and make sure people can find her offices.

The Approach

The solution was to first do homework and research. SEO was very important to decide what the business name needed to be, in order to be found in her desired area.

Along with the website, 2 locations were set up on Google and Apple maps.

In order to help with decreasing her administrative time, a scheduling system was implemented into the communication workflow. This allowed for her new potential clients make appointments, while supporting her regular clients who prefer to make phone calls.

The Results

Beautiful Website and FAQ

We approached her branding with a nature-based visual language. Strength and alignment are the main tones of her work and it’s reflected in her website.

The FAQ page serves as an answer to the myths about Rolfing.

Map Locations

When using Siri, Apple’s Maps is required to list the business. Google also has to be set up with multiple locations. It is now simple and easy to find rolfing in NJ, which shows Diane’s 2 locations at the top. This is due to both name and map integrations.

New Client Workflow

Using Calendly, Diane now has a scheduling system that integrates with her calendar on her devices. She will not have to spend any time getting back to her clients, as they have the freedom to schedule appointments only during open slots.

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