Text for SEO

5 Free Tips on How To Write Text For SEO

In this post, we will focus on writing your text for SEO using best practices such as headers, keywords, word count, and how improved text for SEO, and an automated Table of Contents will improve the readability of your page content.

Whether you draft your content directly in your website, or in a text editor like Apple PagesGoogle Docs, or Microsoft Word, this guide will help you write your text for SEO using best practices.

Use the Header Style Text for SEO

For SEO (Search Engine Optimization), and for readability, headers serve a valuable purpose. Google looks in several areas of your web page or post to index the content and value its ranking. Because of this, it is equally important to include keywords in proper headers which repeat keywords used in your page title and page content. For example, I have “text for SEO” in my page title, page URL, in the first paragraph of text, in the first Header 3, and again in this paragraph as well.
Header Text for SEO
This is what we are going for… Applying the Header 3 style is what we want to wrap the text into an H3 tag.

Table of Contents

Similar to how your text editor automatically shows an outline of your document, using the text headers, this functional and convenient feature can be available on a website page or blog post.

This can be done by applying Header 3 or Header 4 as sub-dividers of your page content.

Sectioning your text helps the reader and breaks up the sometimes arduous task of reading a long page of text.

Just as a reminder, we are writing valuable content, which is different from writing non-fiction or Star Trek fan-fiction.

And Google loves pages with a table of contents.

How using Headers creates a Table of Contents
My Table of Contents uses the page's H3 and H4 tags with Hierarchical View

How to apply the Header Style

Writing text for SEO is only just about WordPress supports the pasting of pre-formatted content which has been drafted first in any of the text editors listed above.

So, it’s easiest to start using your preferred comfort-level text editor when writing your blog post and applying the Header styles where needed.

Headers in Word

I am using Word on my Mac, and your version may differ slightly, yet still offer the same functionality of applying the Header to the text.

Headers in Apple Pages

Oddly enough but not surprising, Apple’s Pages does not offer a Header 4 option. So… yeah… um… don’t use Pages.

Headers in Google Doc

Similar to Word, Google Docs offers an easy way to apply header style to your page headers.

Headers in WordPress

Using WordPress text editor, be sure you are in View mode, and not Text mode (I know, confusing isn’t it?) View mode will show you the “kitchen sink” of all formating options.

Let’s Talk About Text

SEO (Search Engine Optimization) is a complex and required aspect of a website. It tells the search engine like Google, what your page, and your whole website, are about. The higher quality and accurate content, the higher it is ranked towards the top of the search results.

Be sure that you write your blog posts and website content with the following in mind:

Power Word

A Power Word is something Intriguing, Emotional, or Sensory… like FREE, Exciting, or Mouthwatering Pizza. By adding the appropriate power word in your page title, not only will it rank higher, but it will also receive more clicks.

Page URL & Page Title

For example, if your Title is “5 Free Tips on How To Write Text For SEO” then the like to it should match or at least include the keyword(s) … website.com/how-to-write-text-for-seo/

Headers Contain Keywords

The H1 (Header One) is almost always the title of the page, and should be used only once on a page. The H2 and H3 are described above. Always include your keyword or phrase in your headers. If you need help writing quality headlines, read Your Headlines Suck, and Here’s Why

Keywords in Body Text

Be sure that when you use your keywords, you include them with purpose. Stuffing a page with keywords is so 1997. Search Engines are smarter now.

600 Words+

It’s not as difficult to write a blog post or web page with 600 words or more. Simply create the outline of what is important, what is needed to share with your reader… and then fill in with conversational and relevant text so that it reads easily.  If you need more text, include what will happen if the opposite is done, or how what you wrote has helped you or your clients.

Include links

The value of your page is how it connects to other pages. Ask your associates to link to your page, and offer a way for you to link to theirs in your post. For example, here is an article exactly that talks about Why Links Are Important for SEO. See how easy that was? 

Include links to other pages on your website. Links in text content are different than the links in your menu navigation. Linking to your own content also helps to have “sticky” site visitors. For example, if you need and want help with your site content, here’s an article to help you with that!

Key Words in Excerpt

Your page excerpt is also the preview you see on social media links like Facebook. It’s also the preview you will see on blog landing pages. Consider it like the synopsis and essence of what your page is about.

Extra Free Bonus… Include an Excerpt

As stated above, the page excerpt is like the summary of the page content. Think of it like a keyword-strong and relevant sub-header. My preferred approach for a page excerpt is to write it in as few words as possible about the general purpose of what the content is about, and then to position it as a subheader under the page title.

Table of Contents

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