Use the Header Style Text for SEOFor SEO (Search Engine Optimization), and for readability, headers serve a valuable purpose. Google looks in several areas of your web page or post to index the content and value its ranking. Because of this, it is equally important to include keywords in proper headers which repeat keywords used in your page title and page content. For example, I have “text for SEO” in my page title, page URL, in the first paragraph of text, in the first Header 3, and again in this paragraph as well.
Table of Contents
Similar to how your text editor automatically shows an outline of your document, using the text headers, this functional and convenient feature can be available on a website page or blog post.
This can be done by applying Header 3 or Header 4 as sub-dividers of your page content.
Sectioning your text helps the reader and breaks up the sometimes arduous task of reading a long page of text.
Just as a reminder, we are writing valuable content, which is different from writing non-fiction or Star Trek fan-fiction.
And Google loves pages with a table of contents.
How to apply the Header Style (making your text bold and larger does not make it an actual “header”)Your text editor like Pages or Google Docs offers Header specific styling options. Be sure to use our text editor’s Styling option to apply the Header style where needed. Use the links below to “See How” for your text editor.
Headers in Word
Headers in Apple Pages
I no longer recommend Pages for your content. It doe snot paste headers into WordPress correctly.
Headers in Google Doc
Headers in WordPress
Using WordPress text editor, be sure you are in View mode, and not Text mode (I know, confusing isn’t it?) View mode will show you the “kitchen sink” of all formating options.
Let’s Talk About Text
SEO (Search Engine Optimization) is a complex and required aspect of a website. It tells the search engine like Google, what your page, and your whole website, are about. The higher quality and accurate content, the higher it is ranked towards the top of the search results.
Be sure that you write your blog posts and website content with the following in mind:
A Power Word is something Intriguing, Emotional, or Sensory… like FREE, Exciting, or Mouthwatering Pizza. By adding the appropriate power word in your page title, not only will it rank higher, but it will also receive more clicks.
Page URL & Page Title
For example, if your Title is “5 Free Tips on How To Write Text For SEO” then the like to it should match or at least include the keyword(s) … website.com/how-to-write-text-for-seo/
Headers Contain Keywords
The H1 (Header One) is almost always the title of the page, and should be used only once on a page. The H2 and H3 are described above. Always include your keyword or phrase in your headers. If you need help writing quality headlines, read Your Headlines Suck, and Here’s Why.
Keywords in Body Text
Be sure that when you use your keywords, you include them with purpose. Stuffing a page with keywords is so 1997. Search Engines are smarter now.
It’s not as difficult to write a blog post or web page with 600 words or more. Simply create the outline of what is important, what is needed to share with your reader… and then fill in with conversational and relevant text so that it reads easily. If you need more text, include what will happen if the opposite is done, or how what you wrote has helped you or your clients.
The value of your page is how it connects to other pages. Ask your associates to link to your page, and offer a way for you to link to theirs in your post. For example, here is an article exactly that talks about Why Links Are Important for SEO. See how easy that was?
Include links to other pages on your website. Links in text content are different than the links in your menu navigation. Linking to your own content also helps to have “sticky” site visitors. For example, if you need and want help with your site content, here’s an article to help you with that!
Key Words in Excerpt
Your page excerpt is also the preview you see on social media links like Facebook. It’s also the preview you will see on blog landing pages. Consider it like the synopsis and essence of what your page is about.
Extra Free Bonus… Include an Excerpt
As stated above, the page excerpt is like the summary of the page content. Think of it like a keyword-strong and relevant sub-header. My preferred approach for a page excerpt is to write it in as few words as possible about the general purpose of what the content is about, and then to position it as a subheader under the page title.