Is Your Website Working for You?

Having a website is a requirement these days. But, how do you know if your website is working for you? Are your site visitors finding what they want?

Heatmap sampleHow do you know if your site is working for you?

Using various tolls-of-the-trade like heatmaps and analytics, we can determine what areas of your website are being clicked on, scroll to, and working for you.

An excellent example of one of these tools is called a Heatmap. Heatmaps show what areas of a page are used. This is quicker than looking at your Analytics and comparing data.

This article at NNGroup (Nielsen Norman Group) is an excellent example of how to approach what we consider are website standards; banners, side panels, etc. It also shows how we ignore content which is closest to banner ads, or what we might think are ads. Site design plays an important role in how your site will be used.

Are your site visitors finding what they want?

Your website’s functions should work towards your business goals. Therefore, how your site is organized to support these goals is the priority. This is where Google Analytics can help. Looking at the top 5 landing pages, and the top 5 most-visited pages will be your guide as to what the main site’s focus should be.

Place these “heroes” at the top of the fold. This is the area first seen before having to scroll. The heatmaps will show more than 75% of your site visitors interact with the top portion of your homepage.

What else can I do to make my site work more?

Here’s my free ebook on this subject – 5 Things You Can Fix This Week


 

Order A Website Audit To Find Out If Your Site Is Working For You

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  • Go!

You Have Goals

First I'll need to know… Do you have a goal? This may seem obvious, but if you don’t know where you’re going, then you won't know you’ve arrived when we get you there. What goals do you want your website to achieve?

If you don’t have clear goals, but you’re prepared to hire me to help you define them… let's start here.

You Have Passion

Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when it looks overwhelming or too challenging.

You'll want to be passionate about what you do. This will be the fuel to keep your momentum.

You Have A Budget

If you want to meet your goal, you’ll need to look at this as an investment in your business.

My professional expertise is worth this investment.

You Have An Audience

Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking, and education is the only way to generate new customers online.

If you don’t already have an audience you should be prepared to build one. I can help you there too.

You Have A Team

We are about to build an effective marketing tool, and this will require time and resources. I can provide some guidance to help bolster and reinforce your team. But it will require some people to assist you.

It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way, you’re going to need help.

You Have Time

When we work together, it will require a commitment and some feedback from you during the process. If your goals become no longer a priority, let's regroup.

We want to maintain ​momentum, be inspired by your passion, and reach your goals together.

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