How do you know if your site is working for you?
Just having a website is like building an office and not the sidewalk and roads that lead clients and customers to it. So how do you know if your site is working towards your goals?
1. Heat Mapping
Using various tools-of-the-trade like heat maps and analytics, we can determine what areas of your website are being clicked on, scroll to, and working for you.
An excellent example of one of these tools is called a Heatmap. Heatmaps show what areas of a page are used. This is quicker than looking at your Analytics and comparing data.
This article at NNGroup (Nielsen Norman Group) is an excellent example of how to approach what we consider are website standards; banners, side panels, etc. It also shows how we ignore content which is closest to banner ads, or what we might think are ads. Site design plays an important role in how your site will be used.
2. Deeper with Site Analytics
Are your site visitors finding what they want?
Your website’s functions should work towards your business goals. Therefore, how your site is organized to support these goals is the priority. This is where Google Analytics can help. Looking at the top 5 landing pages, and the top 5 most-visited pages will be your guide as to what the main site’s focus should be.
Place these “heroes” at the top of the fold. This is the area first seen before having to scroll. The heatmaps will show more than 75% of your site visitors interact with the top portion of your homepage.
3. Get SMART
What else can I do to make my site work more?
For those of you who are not familiar with SMART goals, the acronym stands for Specific, Measurable, Actionable, Realistic and Time-bound. SMART goals are part of an idea that has been around for decades and has helped businesses and individuals increase productivity and stay focused.
Here’s my free ebook on this subject – 5 Things You Can Fix This Week