Need help with your website content?
Are you planning to invest in a new website? Or possibly doing a major overhaul on your current site? Before you start using a new sparkly theme or trying to widgets, you’ll want to get your content ready.
WordPress will let you update your site content easily; edit text, replace images, update links. But if you are not focused or organized with your content before you bring it into your site, the end result will suffer.
Learn why it’s important to organize your content before you put it in your website, and how to get that done.
This phase of getting a new website will save you and your team time and avoid headaches. Once the site is launched there will be no regrets, inaccurate information, or errors.
Here are 3 Top Tips for Content Management: Collaborate, Organize, and Review.
What are the
pros and cons
for completing the content first?
what happens if we do
if we don't
Let's Get Started With Content Management:
What, How, and Why We Need To
In a team of two or more, working together is a large part of any project’s success.
What are we collaborating?
How can we gather all of these documents?
Why not use email attachments?
Emailing files can get unmanageable very quickly, especially when emails can contain the same file names with updates. After a few emails like this, it’s very difficult to track what you’ve sent or omitted. Often we forget what was sent… so we’ll send it again. How many times have we all received an email with images, only to get the same email a week later “not sure if I sent these?” with the same images. Well, we are not sure if they are the same so we have to save them. But later we find they are duplicates. How do we collaborate?
Why not track changes in Word?
Working with Word files and DropBox is not as easy to set up as Google Drive and Google Docs. And emailing Word files does not guarantee other’s changes will carry over to your documents. Imagine that more than one team leader is working on the same document/page. Each editor makes their own edits to a single Word file, and some overlap the others’ edits. All of these editors send back their individual edited document to you. How do we know which document to use, which edit to favor, etc? This can be avoided using a collaborative approach. With one “live” document in the cloud, edits are instant, live, and always updated; this simplifies and clarifies which document to use. There is only one.
Your Content So That It's Clear What Goes Where.
Keep It Simple, Sarah… Name your files and organize them in folders.
How do I know where to put everything?
Create a folder with the same name as the page, like “team” for example. For any project (like a website, brochure, video) it’s extremely important to stay on top of all of the content. If your images and files are not organized, it will be very confusing to know that IMG20198632Anu7.JPG is for the “Sarah’s Bio” section of the About Team page. In order to know which image belongs to which page, create a single folder for each page. For this example, we will name this folder “About” and place all images we want for this page in this folder. Since we also want good SEO (read more on that here), we want to name the image “sarah-smith-cio-company-name.jpg” which will be very clear what this is.
Can we embed images inside the document so you know where we want it?
No. It’s familiar to drag your images into a document so that we know where you want them. However, there are 2 reasons why we don’t want to do this. ONE – We can’t refer to that image. Websites require images to load from a source. This means we have to load that image with code (img src=”the-image-name-here.png”) and that means it needs to be an image, and not a text document. TWO – That image is probably too small (low resolution) in your document for us to use. We need to make the site scalable for multiple screen sizes. Learn more about image file formats.
Does each page need the text document to be in that folder?
Yes! Usually we have only 1 text document for each page. This is a clear way to know what text belongs just to that page. For extra clarity, name that page “about” so we know it’s for the about page, or “team” for the team page. Just imagine if all of our text documents were named “text” – that would be difficult to locate it if we were in “recent documents” on Google Drive with dozens of “text” files.
and Revise Your Content Before It Goes Into a Website.
Now that everything is in place, review the contents and update to stay current.
Why is this important now?
Saves time and money. Getting your content completed before we put it in your website will save a huge amount of time, frustration, and ultimately, money. The sooner we get this content completed, the quicker you can get in on your site.
Can we just do this after you put it into the website?
Technically, Yes. But you don’t want to start your new website with errors do you? Reviewing what content you have in folders is a lot easier and quicker than navigating a website to see what content has been provided. With all of your content now in front of you, you can easily see what will be included… if it’s not in the folders, it’s not going to be added to the site. Updating the text before it goes into the website is a straight-forward and more familiar environment. Simply make the text edits to the pages, include all of the images, PDFs, and video you want for your site pages. Your website guru will do the rest!