The Effective
Website Process

An effective, efficient, and proven process that applies to all types of websites.

Twenty years in the making, my process will work for any industry, audience, functionality, and amount of site content. A linear forward-moving process has proven to deliver the best results when developing an effective website.

Page Contents

Discuss

I’ll ask the right questions to understand why you need a new website and exactly what it is you’re trying to achieve. Some of these questions may sound obvious or unexpected. This initial conversation brings unknowns to the surface and inspired some effective options.

Content Review

We review your content, including your photos, media, white papers, press releases, service descriptions, team bios, etc. Need help with Content Management?

Sitemap

Once I have all the information I need, I’ll build a visual sitemap so we can all get on the same page very quickly about what it is we’re trying to communicate and the best way to structure the information.

Architecture

Before we build the site, we need to define the page’s purposes. Just like installing a new kitchen, we need to know the functions of the areas before we get to the wiring and plumbing.

Prototype

At this point, I’ll build an interactive prototype in the browser to show you how my solution will work. With no attention to design at this stage, it won’t be styled or “pretty”, but it gets us close quickly.

Design

This is when we get to have some fun during the design stage. We’ll work with and your style guide and bring your interactive prototype to life to match your brand identity.

Develop

This is the complex nerdy phase when I seclude me and my team to complete, test, and tweak… we go underground for a couple of weeks and make sure everything is plugged in and tested. If you want to get a bit nerdy with us, you can read about Website Development.

Deliver

The last stage, before launching your shiny new website to your hosting server so the whole world can bask in the glory of your awesomeness!

Timeline

Each branding project is different and the timeline of the process influenced by several factors. More complex projects will of course take longer.

Are You Ready?

For New Projects

Schedule a Complimentary
Strategy Session!

This is a 45-min Strategy Session call with Eric Rounds. If this is a current business, we’ll cover what is broken and not working, and how does that affects your daily business. If this is a new business venture… we’ll get into some really helpful ideas and strategies.

For Current Clients

Approach Your Goals With A Real Strategy

Quick Discovery Call

This call with Eric Rounds will cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track. 

Reach Your Business Goals With Direction + Purpose

This call with Eric Rounds will cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track. 

This call with Eric Rounds will cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track.