My Process For A  Small, Medium, Large, Enterprise Website

My tried-and-true process works on all types of websites


I’ll ask the right questions to understand why you need a new website and exactly what it is you’re trying to achieve. Some of these questions may sound strange or unconnected. This initial conversation brings to surface some unknowns, and exposes some exciting new options.


Once I have all the information I need, I’ll build a visual sitemap so we can all get on the same page very quickly about what it is we’re trying to communicate and the best way to structure the information.

Content Review

This is the when we review your content, including your photos, media, white papers, press releases, service descriptions, team bios, etc. Need help with Content Management?


Before we build the site, we need to define the page’s purposes. Just like installing a new kitchen, we need to know the functions of the areas before we get to the wiring and plumbing.


At this point, I’ll build an interactive prototype in the browser to show you how my solution will work. With no attention to design at this stage, it won’t be styled or “pretty”, but it gets us close quickly. 


This is when we get to have some fun during the design stage. We’ll work with and your style guide and bring your interactive prototype to life to match your brand identity.


This is the complex nerdy phase when I seclude me and my team to complete, test, and tweak… we go underground for a couple of weeks and make sure everything is plugged in and tested. If you want to get a bit nerdy with us, you can read about Website Development.


The last stage, before launching your shiny new website to your hosting server so the whole world can bask in the glory of your awesomeness! 

Are You Ready?

Close Menu
  • Goals
  • Passion
  • Budget
  • Audience
  • Team
  • Time
  • Go!

You Have Goals

First I'll need to know… Do you have a goal? This may seem obvious, but if you don’t know where you’re going, then you won't know you’ve arrived when we get you there. What goals do you want your website to achieve?

If you don’t have clear goals, but you’re prepared to hire me to help you define them… let's start here.

You Have Passion

Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when it looks overwhelming or too challenging.

You'll want to be passionate about what you do. This will be the fuel to keep your momentum.

You Have A Budget

If you want to meet your goal, you’ll need to look at this as an investment in your business.

My professional expertise is worth this investment.

You Have An Audience

Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking, and education is the only way to generate new customers online.

If you don’t already have an audience you should be prepared to build one. I can help you there too.

You Have A Team

We are about to build an effective marketing tool, and this will require time and resources. I can provide some guidance to help bolster and reinforce your team. But it will require some people to assist you.

It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way, you’re going to need help.

You Have Time

When we work together, it will require a commitment and some feedback from you during the process. If your goals become no longer a priority, let's regroup.

We want to maintain ​momentum, be inspired by your passion, and reach your goals together.

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