The Effective
Website Process

An effective, efficient, and proven process that applies to all types of websites.

Twenty years in the making, my process will work for any industry, audience, functionality, and amount of site content. A linear forward-moving process has proven to deliver the best results when developing an effective website.

Page Contents


I’ll ask the right questions to understand why you need a new website and exactly what it is you’re trying to achieve. Some of these questions may sound obvious or unexpected. This initial conversation brings unknowns to the surface and inspired some effective options.

Content Review

We review your content, including your photos, media, white papers, press releases, service descriptions, team bios, etc. Need help with Content Management?


Once I have all the information I need, I’ll build a visual sitemap so we can all get on the same page very quickly about what it is we’re trying to communicate and the best way to structure the information.


Before we build the site, we need to define the page’s purposes. Just like installing a new kitchen, we need to know the functions of the areas before we get to the wiring and plumbing.


At this point, I’ll build an interactive prototype in the browser to show you how my solution will work. With no attention to design at this stage, it won’t be styled or “pretty”, but it gets us close quickly.


This is when we get to have some fun during the design stage. We’ll work with and your style guide and bring your interactive prototype to life to match your brand identity.


This is the complex nerdy phase when I seclude me and my team to complete, test, and tweak… we go underground for a couple of weeks and make sure everything is plugged in and tested. If you want to get a bit nerdy with us, you can read about Website Development.


The last stage, before launching your shiny new website to your hosting server so the whole world can bask in the glory of your awesomeness!


Each branding project is different and the timeline of the process influenced by several factors. More complex projects will of course take longer.

Are You Ready?