What is Information Architecture?

All websites have various page types with different functions; the homepage present specific information differently, an about page might have more text than a photo media page.

So, what is Information Architecture?

Information architecture (IA) is the structural design of shared information. Just like an architect defines each room’s function, wiring, plumbing, etc – a website’s IA explains what each page will do and how it does it. We answer questions like these:

What does the homepage features and how does it load that info?

Does the Contact form ask for more than just general information?

Does the photo gallery pull images from the blog, or have separate galleries, and what happens is someone selects one of the images?

This important phase saves a lot of time and frustration in the design and development phases. Are you ready to start upgrading your current website?


Historically the term “information architect” is attributed to Richard Saul Wurman, and now there is a growing network of active IA specialists who comprise the Information Architecture Institute.

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If you don’t have clear goals, but you’re prepared to hire me to help you define them… let's start here.

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We are about to build an effective marketing tool, and this will require time and resources. I can provide some guidance to help bolster and reinforce your team. But it will require some people to assist you.

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