What Information Architecture is and why is this important.
Information architecture (IA) is the structural design of shared information. Just like an architect defines each room’s function, wiring, plumbing, etc – a website’s IA explains what each page will do and how it does it.
Information architecture answer questions like these:
What does the homepage features and how does it load that info?
Does the Contact form ask for more than just general information?
Does the photo gallery pull images from the blog, or have separate galleries, and what happens is someone selects one of the images?
This important phase saves a lot of time and frustration in the design and development phases. Are you ready to start upgrading your current website?