Coming up with your brand naming can be a lot of fun. Some like to create brands that rhyme or brand names that are clever and reference the service they provide or the product they sell. For any industry or sector, your business caters to, coming up with the right brand name requires more than an idea.
Here are 4 steps to follow for brand naming success, so you don’t waste your time, money, or your sanity.
Research Industry Keywords
Start by researching keywords that align with your industry and goals. The words in your brand name will help with search engines and the relationship between your brand name and the products and services you provide. This also can include taglines and your brand’s glossary.
Research Domain Names
Next, available research domains that match the keywords you uncovered. A “domain name” is your website address. Owning this domain name will solidify and validate your brand name so that no other organization or competitor can use it.
Social Media Accounts
Now use that list to research all available social media accounts. You will want to ensure that the social media account @name matches your domain name. Following your brand is more accessible if all of these are identical.
Aquire and Unite!
Lock in your names so that you have secured the brand name. Once your words are available and clear to use, lock them in with all domain combinations and social media account combinations. This can include acme-things.com and acmethings.com
All names lead to your brand’s @accountname. With a Brand Name that matches your social media accounts, you are ready to start on the brand’s style, persona, and visuals. Branding is more than a name and logo. Contact me for a consultation on business branding. For the DIY Entrepreneurs, follow my posts on #CONTENT101 for more helpful guidance in developing effective branded content.