Eric Rounds Services

Design + Development + Deliver

So, What Does A Creative Technologist Do?

Logo & Branding Graphic Design Website Development Interface & User Experience Strategy Social Media Advertising 3D Printing. In other words… if it requires technology to create something usable… that’s what I do. Don’t take my word for it… Read what others have shared about working with me.

Logo & Branding

Your logo is your business’s face; unique yet recognizable, approachable yet shows character. A logo can be an icon with text and a tagline, or a mini-illustration. Your branding is how your logo is used, the colors and typeface for all of your marketing and stationary, and usage guidelines for consistency. – Logo Examples

Website Development

We start with Information Architecture to define the site, move onto a beautiful and functional design, and then develop and test for all platforms. Your new website will work on iPads, mobile phones, and desktop and laptop computers and on all major modern browsers appropriate for your key audience and user. Free Website AssessmentWebsite Examples

Video & Presentation

From YouTube promotional videos to beautiful keynote presentations controlled by your phone and projected onto the big screen.

Updates

Every website will need some updates from time to time. Some are daily, others are monthly. These updates can be for the content or technical updates to the CMS core and plugins. If you don’t have a backup strategy and know how to rollback in case of an update glitch, that can cost you a lot of downtime; affecting your business and availability. Why take that risk?

Security

This year in January, Google implemented their requirement for SSL Certificates for any website that had a form. So pretty much everyone needed to get on board and this was not a bad thing. In doing so, websites became more secure (until something else comes up) and we got less spam and hacks because the forms were more secure. Securing a website (also known as “hardening”) is a multi-step process that implements brute force attack walls, hides sensitive data, and keeps your site more secure than without it. Security also can be affected by not updating your site’s software (see above).

Maintenance

Blog comments, image optimization, form testing, backups; These are even more requirements that come up with some websites, which are not considered updates or security, but still can affect both. For example, if you are uploading huge images without scaling first, your site will quickly become more and more cumbersome to backup and also for your site visitors loading your pages. Yes, your site might actually crash because you’ve uploaded too many large images. Another wise service are regular backups. Stuff happens… let’s make sure we are prepared.

The most effective approach for any project; be it a logo or branding campaign, UI and UX interface design, websites, video presentations, or interactive kiosks, starts with a discussion and questions. “Who is your target audience”, “What is its main purpose?”, and “What is our message?” just to name a few.

It all starts with a conversation.

Discuss, Discover, Design, Develop, and Deliver

Discuss

Not just at the first meeting or on the initial phone call, but throughout the entire lifetime of any project, there needs to be a healthy balance of information exchange between the client and the designer/developer. This includes specifications of the project, discussion on aesthetics, likes and dislikes, and general understanding of goals and deliverables. I’ve found that all initial conversations bring to surface some unknowns, and opens up new possibilities which the client was unaware of. This usually adds excitement and energy to the project. For example, I once was hired to design a brochure. Through the discussion of their future uses of this printed investment, I was able to offer the idea of a brochure as a folded info-graphic, and then to double its usage as a poster for their trade shows. Thinking outside the box will open up a whole world of possibilities unknown at the start. If you need this type of marketing consultation, let’s talk!

Discover

Not just at the first meeting or on the initial phone call, but throughout the entire lifetime of any project, there needs to be a healthy balance of information exchange between the client and the designer/developer. This includes specifications of the project, discussion on aesthetics, likes and dislikes, and general understanding of goals and deliverables. I’ve found that all initial conversations bring to surface some unknowns, and opens up new possibilities which the client was unaware of. This usually adds excitement and energy to the project. For example, I once was hired to design a brochure. Through the discussion of their future uses of this printed investment, I was able to offer the idea of a brochure as a folded info-graphic, and then to double its usage as a poster for their trade shows. Thinking outside the box will open up a whole world of possibilities unknown at the start. If you need this type of marketing consultation, let’s talk!

Design

Not much to really explain here. Design is pretty clear, right? Well, yes and no. Design not only includes shapes and colors, it also covers the font and type treatment, the messaging, the overall vibe. In some instances, it’s the timing, the subtle kick-back of an animated title. Design is the look, feel, usage, layout, timing, and character of the product. It’s not a $50 logo. It’s the beautiful offspring of the discussions and discovery. Congratulations! Your now the proud owner of a custom logo, website, video, keynote, branded campaign!

Develop

Develop is code. Develop is construction. To develop is to piece together all of the above into a functional end result. Logos are the easiest simplest to develop; after their design, we create about a dozen file formats and a usage-guideline. Websites can be a complicated product to develop; the more complex the site, the more to develop, test, tweak, and re-code. Videos and interactive media have their own development process; such as the use of story-boards and keyframes and double-clicks. There has never been a simple easy one-click process to develop for any one of these kinds of deliverables. Because all projects have specific purposes, they require thoughtful approaches.

Deliver

Whether it be print, digital, or billboard, the choices abound and the costs will range. I have experience in almost every type of media. Delivering a website is fairly straightforward and requires dozens of flips to switch and knobs to toggle. Print production has its own workflow and involvement. Whatever the project, being included in the delivery process ensures your project gets out on time and with minimal problems.

What is The Next Step?

let’s start with basic general info…

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If you currently have a website, what is the address?
I really want to help you. For a budget under $1000.00 I can provide you with several hours of professional consultation. This can include purchasing recommendations, WordPress site training, and general guidance.


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