Mission Critical Systems Website

Secure Power Solutions needed a new more dynamic and responsive mobile-friendly website. I was thrilled when approached to redo the site since I was also the one who created their previous website. This new site uses a custom and complex inventory system, allowing for either off-the-shelf solutions or customized options. It's a compliment that the client is updating the site content and using it to build sales.

The Goal

Complete rebranding to include new logo, website, sell-sheets, and customer support materials.

The Approach

Secure Power Solutions services work well together and benefit on their own. Their packages are also available as parts or bundles. My approach for the new logo was to show a single icon that is made of parts. For the website and marketing materials, we used the same symbols and approach.

The Results

The business cards were designed to allow their potential new client to select a color of their choice. I developed this unique approach to business cards after learning how our brains retain memory; with an emotional response, our experiences are easier to recall. By offering a card of different colors, they are making a personal decision in that process. This has proved successful for other clients as well. We also added a red edge to help stand out from other cards.

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