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The Goal
Complete rebranding to include new logo, website, sell-sheets, and customer support materials.
The Approach
Secure Power Solutions services work well together and benefit on their own. Their packages are also available as parts or bundles. My approach for the new logo was to show a single icon that is made of parts. For the website and marketing materials, we used the same symbols and approach.
The Results
The business cards were designed to allow their potential new client to select a color of their choice. I developed this unique approach to business cards after learning how our brains retain memory; with an emotional response, our experiences are easier to recall. By offering a card of different colors, they are making a personal decision in that process. This has proved successful for other clients as well. We also added a red edge to help stand out from other cards.
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