Quick tips and tricks to increase website traffic
It’s no longer enough to have a website with great content. The “if you build it, they will come” no longer applies. You’ll need to do more to increase site traffic. Here are some tips and tricks to increase website traffic that are free to implement.
1. Get Found
Ok, you’re right… It’s obviously important to have a website. And you’ll need to do more to give them a reason to get here…
It’s no secret that millions of people are using Google every day to search for information and answers to their questions. But it doesn’t take black magic or superpowers to get your website found on Google. The first thing you need to ensure is that you are in the Google index. This is like making sure your card is in the library index so when someone searches for your type of book I can find you.
Type the following into the Google search engine to see if your website is in the Google index:
Obviously replace “yourdomainname” with your actual website address.
If I want to make sure my website is in the Google index, select this link: site:ericrounds.com
2. Content Is King
Another way to increase website traffic is to give your website a reason to visit. Other than listing your products or services, providing value-added content and information builds your website’s visitors by giving them a reason to return.
Collaborate with your writers. Getting on the same page as your website developers and content writers is key. If you don’t already have one of these, create a Google Drive or DropBox account. This will help you all stay organized and up-to-date on what content has been created and provided. I wrote a blog post about content management that goes into this more.
Get Specific. For those of you who are not familiar with SMART goals, the acronym stands for Specific, Measurable, Actionable, Realistic and Time-bound. SMART goals are part of an idea that has been around for decades and has helped businesses and individuals increase productivity and stay focused.
Ask yourself these questions:
- Does the language used on the website resonate with you?
- Are the images engaging to look at?
- Is the information relevant and interesting?
Your website should be built for your number one client and nobody else. This is usually difficult to execute because we are afraid of potentially losing other clients. However, if we have identified who our number one client is, doesn’t it make sense to then focus on just attracting more of them?
3. Take Action
Most websites fail to achieve a measurable goal for the business because they fail to ask the user to take action. If the goal of your website is to encourage potential new clients to pick up the phone or email you with an inquiry, then you need to be explicit about asking them to take that action.
Have you ever been in a clothing boutique when the shop assistant asked you if you’d like to join their VIP club to receive a discount? Some of us join; most of us don’t. But when was the last time you walked into a clothing boutique and asked them if you could join their VIP club? Never. The point is: if you don’t ask, you don’t get.
[If you scroll down, you will see a form at the bottom of every page encouraging visitors to sign up for an offer, or subscribe to my newsletters. This simple action allows me to collect email addresses from potential new clients every day, even while I sleep.]
4. Build Your Community
This is the part that requires actual work. You’ve probably heard a thousand times that the key to getting shared on social media is to create engaging content. I’ll explain this in real world terms.
Have you ever been at a party and found yourself quoting someone else from a conversation you had a few days ago? Have you ever been at a party and overheard somebody else quoting something you said earlier in the evening? The same principle applies to getting shared on social media. People share things on social media based on how it is going to make them look to their peers.
Ask yourself what you could create that your number one client would be interested in sharing with their peers and increase website traffic?
Get Started! Create one piece of content and share it with your number one client via LinkedIn, Twitter or Facebook. Start a conversation so that you can drive the topic and build an interested crowd.
5. Google Business Listing
Google has over 70% of the search market, and a lot of this is from using Google Maps to find what they are looking for on their phones. This is a free service offered by Google: https://www.google.com/business. This includes links to your website. A verified listing will add to your webste’s validity.
Verify Your Business. We’ll first need to claim your business, and then verify it. This provides authenticity to Google and is the first step in controlling your listing, and what people see when searching for businesses like yours.
Your Business Info. Next, we need to make sure that your details are all correct and up-to-date. This includes business hours, address, website, location info, and description.
Photos and Videos. To increase visits, adding photos, and even videos will influence and increase walk-in traffic, phone calls, and website traffic. For some extra points, add a 360° photo of the inside of your location.
Reputation & Reviews. Using Google Maps as a primary means to find businesses like yours, you’ll want to make sure your business has some reviews. This will increase authenticity and influence decision-makers to choose your business over your competitors.
That's a lot to take in. Need Help?
Sure, you can do these yourself…