5 Free Ways To Increase Website Traffic

Are you looking for some quick tips and tricks to increase website traffic?

Quick tips and tricks to increase website traffic

It’s no longer enough to have a website with great content. The “if you build it, they will come” no longer applies. You’ll need to do more to increase site traffic. Here are some tips and tricks to increase website traffic that are free to implement.

Google Search Console

1. Optimize Your Website for Search Engines:

Search Engine Optimization (SEO) plays a pivotal role in driving organic traffic to your website. Start by conducting keyword research to identify terms and phrases your target audience is searching for.

Integrate these keywords strategically into your website’s content, including headings, meta descriptions, and image alt texts.

Additionally, ensure your website loads quickly, is mobile-friendly, and has clear navigation to enhance user experience, all of which are factors that search engines consider when ranking websites.

Learn 3 Top Tips for Content Management (Why it’s important to collaborate, organize, and review your content and how to get it done.

2. Create High-Quality Content

Another way to increase website traffic is to give your website a reason to visit. Other than listing your products or services, providing value-added content and information builds your website’s visitors by giving them a reason to return.

Collaborate with your writers. Getting on the same page as your website developers and content writers is key. If you don’t already have one of these, create a Google Drive or DropBox account. This will help you all stay organized and up-to-date on what content has been created and provided. I wrote a blog post about content management that goes into this more.

Get Specific. For those of you who are not familiar with SMART goals, the acronym stands for Specific, Measurable, Actionable, Realistic and Time-bound. SMART goals are part of an idea that has been around for decades and has helped businesses and individuals increase productivity and stay focused.

Ask yourself these questions:

  • Does the language used on the website resonate with you?
  • Are the images engaging to look at?
  • Is the information relevant and interesting?

Your website should be built for your number one client and nobody else. This is usually difficult to execute because we are afraid of potentially losing other clients. However, if we have identified who our number one client is, doesn’t it make sense to then focus on just attracting more of them?

Increase Website Traffic through action

3. Leverage Social Media Platforms

Social media platforms offer a powerful avenue for promoting your website and attracting traffic.

Identify which platforms your target audience frequents the most and establish a strong presence there. Share snippets of your content, such as blog posts, videos, infographics, and testimonials, to entice users to visit your website for more information.

Engage with your followers by responding to comments, addressing their inquiries, and initiating conversations related to wellness and health topics. Collaborate with influencers or complementary businesses in your niche to reach a broader audience.

Build your community to Increase Website Traffic

4. Email Marketing Campaigns

Email marketing remains one of the most effective ways to nurture relationships with your audience and drive traffic to your website.

Encourage visitors to subscribe to your email list by offering incentives such as exclusive content, discounts, or free resources.

Once you’ve built a subscriber base, send out regular newsletters featuring updates, announcements, educational content, and promotions that lead recipients back to your website.

Personalize your emails based on subscribers’ preferences and behaviors to increase engagement and retention.

Get your business listed on Google to Increase Website Traffic

5. Google Business Profile

Google has over 70% of the search market, and a lot of this is from using Google Maps to find what they are looking for on their phones. This is a free service offered by Google: This includes links to your website. A verified listing will add to your webste’s validity.

Verify Your Business. We’ll first need to claim your business, and then verify it. This provides authenticity to Google and is the first step in controlling your listing, and what people see when searching for businesses like yours.

Your Business Info. Next, we need to make sure that your details are all correct and up-to-date. This includes business hours, address, website, location info, and description.

Photos and Videos. To increase visits, adding photos, and even videos will influence and increase walk-in traffic, phone calls, and website traffic. For some extra points, add a 360° photo of the inside of your location.

Reputation & Reviews. Using Google Maps as a primary means to find businesses like yours, you’ll want to make sure your business has some reviews. This will increase authenticity and influence decision-makers to choose your business over your competitors.

That's a lot to take in. Need Help?

Sure, you can do these yourself…

Do you have the time to do these?

Do you have the technical know-how to get these done in a timely manner?

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