PayCard Tech hired me to create their brand, including a new logo, business card, and website.
Being familiar with the connection between memory and emotion, my approach was to make the initial connection a memorable one by adding an emotional kick. A bit of playful design with the literal credit card style, balanced with a business familiarity.
Based on their business model and service of credit card processing, my approach was to use the visuals we are familiar with such as the new chip, the magnetic strip on the back of the card, and to emphasize security, the touch-id. The icon portion of the logo is a merging of a profile, finger-print, and chip. We recently ordered and uploaded more business cards so I added the tagline on the back as the signature.
If you are looking for a refresh approach to your website for a very reasonable cost, please contact me with your ideas and any questions.