GOAL
To create a new Brand ID and strategy for a financial payment industry company. This needed to stand out from it’s franchising partner, make a memorable connection in person, and quickly convey the nature of the business and brand: credit card processing.
APPROACH
The approach was to create a unique yet familiar icon design with a literal take on the credit card chip and thumbprint security features. Things like the chip, the magnetic stripe on the back, and the placement of text and numbers on the front.
Results
In line with the credit card secure payment technology, we opted for a custom “chip” icon. Combining the chip circuitry with a personal thumbprint and a face profile, the result is unique and memorable. The triangled background simulates the reflective surface of credit cards and the magnetic stripe on the back of the card completes the concept. In a re-stock run, I added the tagline as a signature on the back.
The cards have served their purpose so successfully, we needed to order more. I added the tagline to the back as a “signature”.
Website
The deliverables included a website and social media accounts. We also implemented some drip lead-generation techniques to build the client database.
Mike Salvato – PayCard Tech