GOAL

To create a new Brand ID and strategy for a financial payment industry company. This needed to stand out from it’s franchising partner, make a memorable connection in person, and quickly convey the nature of the business and brand: credit card processing.

APPROACH

The approach was to create a unique yet familiar icon design with a literal take on the credit card chip and thumbprint security features. Things like the chip, the magnetic stripe on the back, and the placement of text and numbers on the front.

Results 

In line with the credit card secure payment technology, we opted for a custom “chip” icon. Combining the chip circuitry with a personal thumbprint and a face profile, the result is unique and memorable. The triangled background simulates the reflective surface of credit cards and the magnetic stripe on the back of the card completes the concept. In a re-stock run, I added the tagline as a signature on the back.

The cards have served their purpose so successfully, we needed to order more. I added the tagline to the back as a “signature”.

The cards have served their purpose so successfully,
we needed to order more. I added the tagline to the back as a “signature”.

Website

The deliverables included a website and social media accounts. We also implemented some drip lead-generation techniques to build the client database.

“I’ll recommend Eric any chance I get to business-minded people that want to advance with confident thoughtful, smart technology choices. He is professional, personable and easy to work with especially considering he is insanely creative and technically savvy. This balance is a huge asset to navigate successful completion of any project. I was very pleased when he presented his Branding Strategy to me and immediately signed up for his Branding Services. When he showed me his concepts, strategy, and approach, I knew I made the best choice in hiring him. I recommend him to any fintech firm. He handles any challenge with expertise and confidence and I look forward to growing my brand with him leading the way. If you want to hire him, don’t question it, just do it.”

Mike Salvato – PayCard Tech

“He is professional, personable and easy to work with especially considering he is insanely creative and technically savvy.”

FAQs
My Process
Let's Get Started!
sitemap | Privacy Policy

copyright 1997—2022 Eric Rounds LLC

Reach Your Business Goals With Direction + Purpose

Schedule a Strategy Session

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track. 

Schedule Free Strategy Call
Getting Started
Getting Started

Reach Your Business Goals With Direction + Purpose

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, and how that affects your daily business.

Schedule time with me
Getting Started
Schedule a complimentary 45-min Strategy Session call. We’ll cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track.
Schedule A Call

Reach Your Business Goals With Direction + Purpose

Schedule a Strategy Session

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track. 

(For New Projects)

Schedule A Call

For Current Clients

The easiest way to contact Eric Rounds is through one of the contact forms. He will get back to you ASAP. 

Current Clients Schedule Call Here
Getting Started

Reach Your Business Goals With Direction + Purpose

Schedule a Strategy Session. Now

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, and how that affects your daily business.

Schedule time with me

Complimentary Call

Schedule a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track. 

Schedule A Call
Skip to content