GOAL To create a new Brand ID and strategy for a financial payment industry company. This needed to stand out from it’s franchising partner, make a memorable connection in person, and quickly convey the nature of the business and brand: credit card processing.

APPROACH My approach was to create a unique yet familiar icon design with a literal take on the credit card chip and thumbprint security features. Things like the chip, the magnetic stripe on the back, and the placement of text and numbers on the front.

Results  I wanted to keep this logo relevant and opted for a custom chip icon. I designed a combination of chip circuitry, a personal thumbprint, and a face profile. The triangled background simulates the reflective surface of credit cards and the magnetic stripe on the back of the card completes the concept. In a re-stock run, I added the tagline as a signature on the back.

The cards have served their purpose so successfully, we needed to order more. I added the tagline to the back as a “signature”.

Website The branding included a website and social media accounts. We also implemented some drip lead-generation techniques to build the client database.

“I’ll recommend Eric any chance I get to business-minded people that want to advance with confident thoughtful, smart technology choices.

He is professional, personable and easy to work with especially considering he is insanely creative and technically savvy. This balance is a huge asset to navigate successful completion of any project. I was very pleased when he presented his Branding Strategy to me and immediately signed up for his Branding Services. When he showed me his concepts, strategy, and approach, I knew I made the best choice in hiring him. I recommend him to any fintech firm. He handles any challenge with expertise and confidence and I look forward to growing my brand with him leading the way. If you want to hire him, don’t question it, just do it.”

Mike Salvator – PayCard Tech

“He is professional, personable and easy to work with especially considering he is insanely creative and technically savvy.”

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Reach Your Business Goals With Direction + Purpose

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Reach Your Business Goals With Direction + Purpose

Schedule a Strategy Session. Now

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, and how that affects your daily business.

Reach Your Business Goals With Direction + Purpose

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track.