Development

Branding + Website

Development is the creation that follows design…

It's also construction, code, testing. In other words, development is the piecing together the functions needed in order to fulfill an objective.

Here are 2 examples on how development is the creation that follows design.

Websites can sometimes be simple, and yet getting to that simple site can be a complicated process of decisions. Of course, the more complex the site, the more there is needed to develop, test, tweak, and re-code.

Videos and interactive media have their own development process; such as the use of story-boards, keyframes and tap vs, swipe interfaces.

There has never been a simple easy one-click process to develop for any one of these kinds of deliverables. Because all projects have specific purposes, they require thoughtful approaches.

Frequently Asked Questions about Website Development

In order to break this down, let’s use a common request to understand more about development; the contact form.

What is involed with a contact form?

Contact forms collect basic contact information can be improved to do more. Therefore, it’s important to first ask some questions.

  • Who gets the information?
  • Is that a different department depending on the subject or purpose of the visitor’s inquiry?
  • What type of notification is received?
  • Does the form have a conditional option depending on the answer to a simple question like “do you like dogs, cats, or both?”

As you can see, development helps us answer these things in order to build a form that serves your goals.

How long will it take to develop a contact form?

What the website does affects how much time it takes to develop that functionality. In other words, time. It takes time. How much time? Well, a donation form can take up to an hour or more.

  • We first have to make sure the payment and email system is set up and linking.
  • Then we have to create the fields and conditional options based on how levels of giving are selected.
  • Then we need to create the various notifications for both the accounting department and the donor.
  • Lastly, we need to test the form on both desktop and mobile devices.

So, as you can see, the time it takes is affected by the functions that are needed to achieve the desired goal.

Why can't we just use some 3rd party form builder, like Formsite?

Of course, you are welcome to use 3rd party options when creating forms, event announcements, etc. Most not-for-profit organizations and small businesses find these an affordable solution.

Spreading your marketing and communications funnels into various online services will quickly become a bear to manage, and are not tied together. This also becomes a lost opportunity to make connections before your announcements, your blog posts, events, promotions, and more.

Developers like myself are experts with looking at the large big mega picture and creating an in-house manageable and connected system. This will save you time, headaches, and give you flexibility and control that you can not get through using multiple resources.

Where Do You Go From Here?

Close Menu
  • Goals
  • Passion
  • Budget
  • Audience
  • Team
  • Time
  • Go!

You Have Goals

First I'll need to know… Do you have a goal? This may seem obvious, but if you don’t know where you’re going, then you won't know you’ve arrived when we get you there. What goals do you want your website to achieve?

If you don’t have clear goals, but you’re prepared to hire me to help you define them… let's start here.

You Have Passion

Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when it looks overwhelming or too challenging.

You'll want to be passionate about what you do. This will be the fuel to keep your momentum.

You Have A Budget

If you want to meet your goal, you’ll need to look at this as an investment in your business.

My professional expertise is worth this investment.

You Have An Audience

Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking, and education is the only way to generate new customers online.

If you don’t already have an audience you should be prepared to build one. I can help you there too.

You Have A Team

We are about to build an effective marketing tool, and this will require time and resources. I can provide some guidance to help bolster and reinforce your team. But it will require some people to assist you.

It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way, you’re going to need help.

You Have Time

When we work together, it will require a commitment and some feedback from you during the process. If your goals become no longer a priority, let's regroup.

We want to maintain ​momentum, be inspired by your passion, and reach your goals together.

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