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GOAL To create a unique, hand-drawn rustic brand ID for a luxury upscale country B&B.

APPROACH The building is a renovated and transformed stunning property, originally build by Ralph Stover. Obviously, the barn itself is the gem of the property. I needed to be able to present the barn in different angles so that we could decide which was more pleasing. The road is on a steep incline so I was not able to get the angle I wanted to take photos (I would have needed a drone before there was such a thing). I took photos of each of the sides and then straightened them out so I could create a basic 3D structure. From there, I used Illustrator to create the brushed effect and to complete the entire look at feel.

RESULTS The end result is a textural and crafted brand with a rustic wooded hand-drawn feel coupled with a luxury “escape” exclusivity.

“When we requested Eric to work with us, we had a few ideas and inspirations from other signs in the local area. We were thrilled that he was able to take on our humble project, and even more so after the end result.

We were impressed with his ability to convey our gorgeous barn with precision and craft, while still keeping a hand-made feeling to it. Working with Eric is not only fun, but also educational. He was always willing to walk us through his process while staying focused on his design authority. He love what he developed!”

Owners – Centennial Barn

“We were impressed with his ability to convey our gorgeous barn with precision and craft.”

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Reach Your Business Goals With Direction + Purpose

Schedule a Strategy Session. Now

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, and how that affects your daily business.

Reach Your Business Goals With Direction + Purpose

This is a 45-min Strategy Session call with Eric Rounds. We’ll cover what is broken, what’s not working, how that affects your daily business, and how we can get you back on track.