The client needed a new approach to their site. After our initial discussion, we decided to develop a destination site, focusing on the towns and the member’s listings. This listing featured needed to be automated so that new members signing up would automatically show on the site. The over-all request from the members and the board was to make the site attractive, not so cluttered as before, and to showcase their locations and member’s listings.
We started the projects first by defining the expectations of the members, the general public and the chamber board members.
The old site had countless duplicate pages with redundant titles, which caused confusion in search results. So, I streamlined the pages so that the annual recurring Events were easier to maintain while improving SEO indexing.
The next success was to create an easy workflow for membership. I achieved this goal through a custom-developed WordPress theme, Advanced Custom Fields page templates, and Formidable Pro result views to show the listings. The form also syncs with a Google Sheet so the client can have immediate access to new members listing.
Strong Mobile Support
Mobile use was a large priority request. The menu is large, easy to read while walking around town, and has all of the main sections of the site readily available. I addition to the ease-of-use, the mobile ads can double as Tap-To-Call which will quickly make your phone connect to the establishment. The banner ads are made to serve whatever purpose the members need. This Tap-To-Call feature is perfect for reservation-based businesses like restaurants, spas, and entertainment venues.
For the Premier Placement Members, we developed ad banners which will register impressions and clicks. This data is provided in quarterly analytic reports. The banner ads are placed in groups anywhere we want in the site pages and can link to anywhere the member requests. There are both desktop and mobile banner ads, with separate links for each. I suggest that members use their mobile banner ads to link to their phone number for Tap-To-Call access. This call is also registered as a “click”.
Premier Placement & Spotlight Members
Our Premium Placement listings include a Spotlight Page, Banner Ads, and Social Marketing. The Spotlight Pages have the flexibility to serve two purposes.
1) As a stand-out page which can be used for special recognition of excellence from peer nominations.
2) As a Premium Placement Member, these spotlight pages contain more information as well as hold the banner ads mentions above.
Since the site has launched, we have quickly added more events, updated the database to include more information for restaurants, and local events such as the Art & Antiques Weekend.
Social Media Integration
Members’ Facebook events are loaded into the site, alongside Chamber Events. This integration allows up-to-date event listings all on the website. No need to go to Facebook to keep up with the Zuckerbergs. The site also loads Instagram posts with the #delawarerivertowns hashtag. Did you just take a photo of the ducks along the canal, or your meal at one of the local restaurants, or perhaps your family posing on one of the many bridges? Go ahead and show if off, and just add that hashtag. It will automatically load on the homepage.
Support for hosted video, or linked from YouTube, Facebook, or Vimeo; any video can be loaded into the pages, or even into the members’ Premium Listings. This feature adds more value as it gathers a lot of separate media sources and social links into one accessible listing.